Jesper Ramsgaard from SenseLab has done a fine primer on the difference between music marketing and sound brading:
As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing and isolated commercials using a catchy tune.
This article describes our classification of two different approaches.
Read the full post here
Posted by Asbjoern on March 3, 2014 - Contact
Branding,Sound logo music marketing, sound branding —
An interesting talk by Martyn Ware on the future of sound branding, from the Audio Branding Academy conference:
Posted by Asbjoern on January 22, 2014 - Contact
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I’ve worked closely with the Nokia audio team on the sound branding for their Lumia and Asha ranges.
And I’m proud to report that the Audio Branding Academy has chosen Nokia as one of Top 10 Audio Brands in the world!
More about the Nokia sound brand here.
Posted by Asbjoern on December 10, 2013 - Contact
Branding,Logo Sound audio logo, sound branding, sound logo —
Here’s an interesting read on the making of Facebook’s ‘Ping’ sound logo:
About two weeks ago, a question popped up on Quora asking: “How much research has gone into developing the Facebook ‘ping’ sound?” The author continued, “The sound is so pleasant sometimes that it makes me wonder how much effort has been put into its development.”
Turns out the answer to that question is, quite a bit:
Read the full feature here.
Posted by Asbjoern on September 20, 2013 - Contact
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If you’re using pre-recorded messages when your customers call your company, make your sound logo the first thing they hear. As with radio and podcasts, your audience does not have any visual branding to relate to, so your sound takes center stage.
One thing to keep in mind, though, is that you should be careful about using it in a negative context.
An example could be technical support: People are often frustrated and upset when they resort to calling up technical support, and you might want to think twice about associating your sound logo with that negative scenario.
But if you think about the context – and from a general sound branding perspective-, it’s a valuable place to use your sound logo asset and reinforce it as your sound.
Posted by Asbjoern on August 5, 2013 - Contact
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Integrating your sound logo into your physical product(s) is a fantastic branding opportunity. Take the famous Nokia tune, for instance. According to Nokia themselves, it’s being played back on devices an estimated 1 BILLION times a day – all around the world, and in all sorts of contexts.
That’s a LOT of exposure for a brand. And what’s more, it not only makes the owner of your product connect and identify with the sound of your brand, it also broadcasts the sound logo to the product owner’s surroundings.
Think of the money, time and effort it would take to reach such a massive audience through traditional means.
Build in your sound logo as the start-up sound of your product, or trigger it at certain events such as messages, wake-up sounds, notifications and/or other situations where the user interacts with your product.
The clever thing about sound in this context is that, even though your product may not be visible, it can still be used for branding.
Posted by Asbjoern on June 12, 2013 - Contact
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Integrating your sound logo into your television advertising is a great way of cementing it as your sound to your target audience.
In general, the benefits to having your sound logo go along with your television adverts are many:
1. Using your sound logo along with your visual branding engages both the sense of sight and sense of hearing with your target audience
2. It ensures recognition even when the viewer isn’t directly paying attention to your advert. Your brand sound is also being broadcast to those who are not actively watching your advert.
3. It’s a great platform for establishing your brand sound, making it recognizable on other mediums as well.
4. Once your sound logo has been properly established with your target audience, you can run spots without any clear visual branding, and use remixes of your sound logo – while retaining its core elements – throughout your spot to drop aural clues about your brand.
When launching your sound logo, consider having your company name or tagline spoken alongside with it to strengthen the connection between your brand and the sound logo. In time, you can phase out the spoken segment once the sound logo has become established as your signature sound.
Posted by Asbjoern on April 26, 2013 - Contact
Sound logo audio branding, how to use sound logos, sound branding, sound identity, sound logos, television sound branding —
If you’re looking for grand, cinematic sound logos with a modern twist, check out the collection below:
Click the black BUY button on any of the tracks to get the full version.
Posted by Asbjoern on April 12, 2013 - Contact
Sound logo cinematic sound logo, intro sound, music, opener, powerful sound logo, reveal sound, sonic branding —
Over at Smashing Apps, Chris Peterson shares five ways to build your brand:
Today, consumers are almost overwhelmed by visuals. Whether driving down the highway, watching a television program, surfing the Internet, or shopping for groceries, consumers come across multiple brands during most daily activities. So is it even possible for a company to create a brand identity that will be remembered even after consumers encounter it?
The good news is that, yes, creating a memorable brand identity is entirely possible with lots of research, thought, and consideration for today’s technology. The following 5 tips are some of the most important for making sure that the brand you build is one that not only stands out but that consumers remember anytime they are in need of your products or services and can access from anywhere.
You can read Chris’ post on building your brand identity here. Oh, and sound is missing from his list – so be sure to check out the posts on this site for tips on making that part of your marketing toolbox
Posted by Asbjoern on February 27, 2013 - Contact
Branding brand identity, brand tips, branding, branding ideas, marketing, tips for branding —
Hello 2013! Just came across a few new sound logos that could work great for openers, reveals and intros.
Check them out below, and click the black BUY to go to the licensing page for the given track:
Posted by Asbjoern on January 16, 2013 - Contact
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