Monthly Archives: November 2012

Audio Branding: Philips Explores the Sound of Creation

An interesting look at how Philips is approaching sound branding:
 

The stewards of the Philips brand are “obsessed” with sound, and are hoping to answer the question, “Does creativity have a sound? And if so, what would it be?”
 
Cue “The Sound of Creation,” an interactive musical story and digital experience that’s playing out on the Philips Sound Facebook page and on a microsite. The project follows on from the brand’s 2011 “Hear every detail” interactive music project, and showcases the acoustic design and craftsmanship of the Philips Fidelio product range with a nine-part story.

 


 
Read the full article on sound branding at Philips here


Posted by Asbjoern on November 12, 2012 - Contact



Category Sound logo Tags , , ,

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When A Sound Is Worth A Thousand Words

The Wall Street Journal takes a look at product sound design and sound branding in this fine video.
 

More companies are discovering that the sound a product makes can convey subtle information about its quality and influence purchasing decisions. WSJ’s Ellen Byron reports.

 


 
(I just wish they’d tone that funky music down a notch.. :) )
 


Posted by Asbjoern on November 5, 2012 - Contact



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Looking for sound for your project? Do not rely on keywords to get what you want


If you’re looking for sound for your project – be it music or a sound logo – you’ll often describe what you’re looking for with keywords. But you could end up missing the mark entirely if you just rely on those keywords to getting you the right sound.
 
I’ve written a guide on why they don’t work on their own, and what you should do to get the sound you want:
 

A recent music competition really hammered home why references are critical in getting the sound you’re after.
 
In the design brief for the competition, the client outlined what they wanted and gave the following keywords for what the project – and thus, the music – was going to be like:
 
Stylish, laid-back, cool, beautiful, funny, seductive, chill, modern, gripping, possibly a little provocative, adventurous, brave, trendy and spellbinding
 
That’s quite a handful!
 
There were more than 600 entries in the competition, with many composers struggling to meet the client’s requirements.
 
And the end result: Around 500 out of the 600 entries were deemed not to fit the brief.

 
Read on to find out what you need to do to find the right sound for your project here.


Posted by Asbjoern on November 2, 2012 - Contact



Category Sound logo Tags , , , , , ,

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