Audio Branding: Philips Explores the Sound of Creation

An interesting look at how Philips is approaching sound branding:
 

The stewards of the Philips brand are “obsessed” with sound, and are hoping to answer the question, “Does creativity have a sound? And if so, what would it be?”
 
Cue “The Sound of Creation,” an interactive musical story and digital experience that’s playing out on the Philips Sound Facebook page and on a microsite. The project follows on from the brand’s 2011 “Hear every detail” interactive music project, and showcases the acoustic design and craftsmanship of the Philips Fidelio product range with a nine-part story.

 


 
Read the full article on sound branding at Philips here


Posted by Asbjoern on November 12, 2012 - Contact

Category Sound logo Tags , , , Comments Off

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