Category Archives: Branding

The Difference Between Sound Branding And Music Marketing

Jesper Ramsgaard from SenseLab has done a fine primer on the difference between music marketing and sound brading:
 

As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing and isolated commercials using a catchy tune.
This article describes our classification of two different approaches.

 
Read the full post here


Posted by Asbjoern on March 3, 2014 - Contact



Category Branding,Sound logo Tags ,

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The Future Of Sound Branding – With Martyn Ware

An interesting talk by Martyn Ware on the future of sound branding, from the Audio Branding Academy conference:
 


Posted by Asbjoern on January 22, 2014 - Contact



Category Branding,Sound logo Tags ,

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The 10 strongest sound logos in the world right now

I’ve worked closely with the Nokia audio team on the sound branding for their Lumia and Asha ranges.
 
And I’m proud to report that the Audio Branding Academy has chosen Nokia as one of Top 10 Audio Brands in the world!
 
More about the Nokia sound brand here.


Posted by Asbjoern on December 10, 2013 - Contact



Category Branding,Logo Sound Tags , ,

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Here is what went into creating the Facebook ‘Ping’ sound logo

Here’s an interesting read on the making of Facebook’s ‘Ping’ sound logo:
 

About two weeks ago, a question popped up on Quora asking: “How much research has gone into developing the Facebook ‘ping’ sound?” The author continued, “The sound is so pleasant sometimes that it makes me wonder how much effort has been put into its development.”
 
Turns out the answer to that question is, quite a bit:
 

Read the full feature here.


Posted by Asbjoern on September 20, 2013 - Contact



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Use your sound logo to brand your product

Product Sound Logo

 
Integrating your sound logo into your physical product(s) is a fantastic branding opportunity. Take the famous Nokia tune, for instance. According to Nokia themselves, it’s being played back on devices an estimated 1 BILLION times a day – all around the world, and in all sorts of contexts.
 
That’s a LOT of exposure for a brand. And what’s more, it not only makes the owner of your product connect and identify with the sound of your brand, it also broadcasts the sound logo to the product owner’s surroundings.
 
Think of the money, time and effort it would take to reach such a massive audience through traditional means.
 
Build in your sound logo as the start-up sound of your product, or trigger it at certain events such as messages, wake-up sounds, notifications and/or other situations where the user interacts with your product.
 
The clever thing about sound in this context is that, even though your product may not be visible, it can still be used for branding.


Posted by Asbjoern on June 12, 2013 - Contact



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5 Tips To Create A Memorable Brand Identity

Build your brand identity

 
Over at Smashing Apps, Chris Peterson shares five ways to build your brand:
 

Today, consumers are almost overwhelmed by visuals. Whether driving down the highway, watching a television program, surfing the Internet, or shopping for groceries, consumers come across multiple brands during most daily activities. So is it even possible for a company to create a brand identity that will be remembered even after consumers encounter it?
 
The good news is that, yes, creating a memorable brand identity is entirely possible with lots of research, thought, and consideration for today’s technology. The following 5 tips are some of the most important for making sure that the brand you build is one that not only stands out but that consumers remember anytime they are in need of your products or services and can access from anywhere.

 

 
You can read Chris’ post on building your brand identity here. Oh, and sound is missing from his list – so be sure to check out the posts on this site for tips on making that part of your marketing toolbox :)


Posted by Asbjoern on February 27, 2013 - Contact



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