Tag Archives: sound brandning

Food for thought: Sound logos and on-hold services

sound logos telephone systems

 
If you’re using pre-recorded messages when your customers call your company, make your sound logo the first thing they hear. As with radio and podcasts, your audience does not have any visual branding to relate to, so your sound takes center stage.
 
One thing to keep in mind, though, is that you should be careful about using it in a negative context.
 
An example could be technical support: People are often frustrated and upset when they resort to calling up technical support, and you might want to think twice about associating your sound logo with that negative scenario.
 
But if you think about the context – and from a general sound branding perspective-, it’s a valuable place to use your sound logo asset and reinforce it as your sound.


Posted by Asbjoern on August 5, 2013 - Contact



Category Sound logo Tags , , , ,

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