Tag Archives: sound logos

Use your sound logo to brand your product

Product Sound Logo

 
Integrating your sound logo into your physical product(s) is a fantastic branding opportunity. Take the famous Nokia tune, for instance. According to Nokia themselves, it’s being played back on devices an estimated 1 BILLION times a day – all around the world, and in all sorts of contexts.
 
That’s a LOT of exposure for a brand. And what’s more, it not only makes the owner of your product connect and identify with the sound of your brand, it also broadcasts the sound logo to the product owner’s surroundings.
 
Think of the money, time and effort it would take to reach such a massive audience through traditional means.
 
Build in your sound logo as the start-up sound of your product, or trigger it at certain events such as messages, wake-up sounds, notifications and/or other situations where the user interacts with your product.
 
The clever thing about sound in this context is that, even though your product may not be visible, it can still be used for branding.


Posted by Asbjoern on June 12, 2013 - Contact



Category Branding,Sound logo Tags , ,

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Using your sound logo in television advertising

Integrating your sound logo into your television advertising is a great way of cementing it as your sound to your target audience.
 
In general, the benefits to having your sound logo go along with your television adverts are many:
 
1. Using your sound logo along with your visual branding engages both the sense of sight and sense of hearing with your target audience
 
2. It ensures recognition even when the viewer isn’t directly paying attention to your advert. Your brand sound is also being broadcast to those who are not actively watching your advert.
 
3. It’s a great platform for establishing your brand sound, making it recognizable on other mediums as well.
 
4. Once your sound logo has been properly established with your target audience, you can run spots without any clear visual branding, and use remixes of your sound logo – while retaining its core elements – throughout your spot to drop aural clues about your brand.
 
When launching your sound logo, consider having your company name or tagline spoken alongside with it to strengthen the connection between your brand and the sound logo. In time, you can phase out the spoken segment once the sound logo has become established as your signature sound.


Posted by Asbjoern on April 26, 2013 - Contact



Category Sound logo Tags , , , , ,

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Great new sound logos for 2013

 
Hello 2013! Just came across a few new sound logos that could work great for openers, reveals and intros.
 
Check them out below, and click the black BUY to go to the licensing page for the given track:
 


Posted by Asbjoern on January 16, 2013 - Contact



Category Sound logo Tags , , , , , ,

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Here is how you can use music to promote your content

Music is a powerful tool to have in your marketing toolbox – but how exactly can you use it to promote your content, set the tone and get your message across?
 
I’ve written a guest post on just that over at publicity expert Joan Stewart’s blog, The Publicity Hound.
 

When you’re compiling your marketing or promo material, my guess is that finding some great music isn’t at the top of your to-do list. I’m a composer myself, and I know from experience that music is very often added at the very last minute. Sometimes almost as an afterthought.
 
And that’s a real shame, because music is an incredibly powerful tool to make your message heard.
 
In the following I’ll give you some ideas on how it can really enhance your promotional materials.

 
In the post, I’m sharing tips on how you can use music and sound logos to great effect in your videos, presentations and seminars, on your website, in podcasts – and how you can use it to build your personal brand.
 
Read the full guest post on using music in your marketing here!


Posted by Asbjoern on December 10, 2012 - Contact



Category Sound logo Tags , , , , ,

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Looking for sound for your project? Do not rely on keywords to get what you want


If you’re looking for sound for your project – be it music or a sound logo – you’ll often describe what you’re looking for with keywords. But you could end up missing the mark entirely if you just rely on those keywords to getting you the right sound.
 
I’ve written a guide on why they don’t work on their own, and what you should do to get the sound you want:
 

A recent music competition really hammered home why references are critical in getting the sound you’re after.
 
In the design brief for the competition, the client outlined what they wanted and gave the following keywords for what the project – and thus, the music – was going to be like:
 
Stylish, laid-back, cool, beautiful, funny, seductive, chill, modern, gripping, possibly a little provocative, adventurous, brave, trendy and spellbinding
 
That’s quite a handful!
 
There were more than 600 entries in the competition, with many composers struggling to meet the client’s requirements.
 
And the end result: Around 500 out of the 600 entries were deemed not to fit the brief.

 
Read on to find out what you need to do to find the right sound for your project here.


Posted by Asbjoern on November 2, 2012 - Contact



Category Sound logo Tags , , , , , ,

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