Tag Archives: sound

Here is what went into creating the Facebook ‘Ping’ sound logo

Here’s an interesting read on the making of Facebook’s ‘Ping’ sound logo:
 

About two weeks ago, a question popped up on Quora asking: “How much research has gone into developing the Facebook ‘ping’ sound?” The author continued, “The sound is so pleasant sometimes that it makes me wonder how much effort has been put into its development.”
 
Turns out the answer to that question is, quite a bit:
 

Read the full feature here.


Posted by Asbjoern on September 20, 2013 - Contact



Category Branding Tags , , ,

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Audio Branding: Philips Explores the Sound of Creation

An interesting look at how Philips is approaching sound branding:
 

The stewards of the Philips brand are “obsessed” with sound, and are hoping to answer the question, “Does creativity have a sound? And if so, what would it be?”
 
Cue “The Sound of Creation,” an interactive musical story and digital experience that’s playing out on the Philips Sound Facebook page and on a microsite. The project follows on from the brand’s 2011 “Hear every detail” interactive music project, and showcases the acoustic design and craftsmanship of the Philips Fidelio product range with a nine-part story.

 


 
Read the full article on sound branding at Philips here


Posted by Asbjoern on November 12, 2012 - Contact



Category Sound logo Tags , , ,

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