The Difference Between Sound Branding And Music Marketing

Jesper Ramsgaard from SenseLab has done a fine primer on the difference between music marketing and sound brading:
 

As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing and isolated commercials using a catchy tune.
This article describes our classification of two different approaches.

 
Read the full post here


Posted by Asbjoern on March 3, 2014 - Contact

Category Branding,Sound logo Tags , Comments Off

Share on Twitter Share on Facebook Share on reddit Share on StumbleUpon Share on Del.icio.us Add to Google Bookmarks Share on Digg Share on Technorati Subscribe to the RSS-feed

Go back