The Difference Between Sound Branding And Music Marketing

Jesper Ramsgaard from SenseLab has done a fine primer on the difference between music marketing and sound brading:

As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing and isolated commercials using a catchy tune.
This article describes our classification of two different approaches.

Read the full post here

Posted by Asbjoern on March 3, 2014 - Contact

Category Branding,Sound logo Tags , Comments Off

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