Jesper Ramsgaard from SenseLab has done a fine primer on the difference between music marketing and sound brading:
As sound branding is a relatively new branding discipline there are ongoing discussions of what can rightly be named sound branding opposed to music marketing and isolated commercials using a catchy tune.
This article describes our classification of two different approaches.
Read the full post here
Branding,Sound logo music marketing, sound branding — Comments Off